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Started in 2010, the show has also been bought and screened by numerous television networks, including in countries such as Korea, Brunei, Singapore (Star Hub) and the US (on its Chinese-language television channels).
Australia is by far the most enthusiastic audience for IYATO.
If You Are the One (IYATO hereafter, or Feicheng Wurao in Chinese) is a hugely popular dating show from Jiangsu Satellite TV, a provincial Chinese television station based in Nanjing.
In the latest episode Des attempted to woo a whole host of lovely girls with his language skills, delivering what we can only assume were some seriously funny lines.
However, it was his singing that really made an impression on the ladies, who really seemed to love his take on Irish classic Come Out Ye Black and Tans.
One IYATO staffer said the contestant wanted not only to promote her work, but also to find a partner who could love her for her purr-sonality, not her looks.
To ensure her identity wasn't revealed prior to her appearance, she arrived early to the studio where the show was to be filmed, and was even granted her own private dressing room.